First Alternative Insurance Review
www.FirstAlternative.com
First Alternative Car Insurance - www.firstalternative.co.uk
First Alternative Car Insurance Quote
Have you had enough of sky high policy rates? Feel that you have no choice? You do! Check out First Alternative and let them break down the barriers to that cheaper car insurance policy.
First Alternative Insurance Offers
First Alternative car insurance has until now been a fairly unknown quantity, offering a service at the higher end of the UK car insurance market. Backed by the HBOS Group they have a direct line to the centre of the insurance market and are able to regularly under cut their competitors much to the delight of their growing band of customers. First Alternative insurance is a go ahead company and one to watch.
First Alternative Car Insurance - www.firstalternative.co.uk
First Alternative Car Ins Review
First Alternative is the only alternative for rock bottom car insurance prices – get your free quote now!
First Alternative Car Ins Company History
First Alternative car insurance is one of the many insurance subsidiaries of the HBOS Group (Halifax and Bank of Scotland) and it has proved to be a very useful outlet for the niche market of high end car insurance – cars which attract insurance premiums in excess of £300 a year. While it is still a fairly new entrant to the market, it seems as though HBOS Group have found a niche market in the “non-standard” car insurance market.
Using the power and experience of the HBOS Group very quickly First Alternative has built up a fairly substantial reputation in the non-standard car insurance market. The company believes that many car owners are being charged the wrong rate for their grouping, and by bulking all of the non-standard drivers together they can demand improved rates. They also offer a very attractive no claims bonus of up to 75%, something which can literally save hundreds of pounds for a policy holder.
As seems to be the norm, the group has also introduced a loan element to their offerings which should catch a number of potential customers who are looking at new vehicles. With HBOS Group behind them there is more than ample investment and marketing expenditure available to take a large slice out of their chosen market, and First Alternative is more than holding its own in a very competitive field.
Other First Alternative Insurance Products
Backed by the might HBOS Group, First Alternative believe that they have spotted a potentially lucrative niche market at the higher end of the insurance industry. They have the skill and the experience of parent company HBOS Group, something which should not be under estimated in the area of car insurance, to make their mark. The higher the premiums the less likely there is to be competition and because they can channel more business to their under writing partners they have been able to negotiate better terms. Third party insurance tends to be the most favored type of policy at this end of the market although third party fire and theft as well as comprehensive cover are also in demand.
While they have no notable direct competition as such, some of the larger insurance companies such as Norwich Union, Churchill, Admiral Group and the RAC have spotted the potential to under cut current rates and bring in new business. First Alternative already has considerable exposure on the internet with sites such as www.firstalternative.co.uk, www.firstalternative.com www.1stalternative.com and www.1stalternative.co.uk fairly well established on the internet.
The First Alternative website is very focused with little distraction to take away your attention – although the online discounts may well catch your eye. While they do not as yet offer any alternative insurance services they do offer loans which some customers may require to purchase new vehicles.